Hi, I’m Laura

Thank you for being here!

I am the founder of What in the Tech and a seasoned entrepreneur and business consultant with deep expertise in operations, strategy, and digital transformation. I advise and support organizations navigating growth and scale, with a strong focus on ecosystem building and impact.

I am active with non-profits, serving on committees for Save the Children, SickKids, and VFC. An angel investor in four women-founded companies, I was named one of The Peak’s Emerging Leaders in Tech (2024) and one of Canada’s Top Operators by TechTO.

Why

What in the tech?

Those of us already in the industry take for granted all of the institutional knowledge we possess.

Nothing reminds you of that more clearly than meeting a new founder from a different industry or you, yourself, walking into a space where you don’t know anything, or anybody. I’ve had both experiences recently and it strongly reinforced my motivation to launch this resource.

As a founder, your time is incredibly valuable so whether you’re new to tech or just want to have a hub for information, my hope is that What in the Tech will be a one-stop-shop to help you learn, save time, and have a community to collaborate (and commiserate) with when you need it.